Florida Governor Ron DeSantis is implementing a strategic downsizing of his campaign staff in order to secure his financial stability leading up to the fall season. The campaign has confirmed that 38 individuals have been laid off since the beginning of the second quarter. This move comes as DeSantis has slipped in recent polls, despite being positioned in second place behind former President Donald Trump in early-state primary and national polls.
The layoffs encompass various positions, including 10 event staffers whose departures had already been announced. Additionally, two senior advisers, Dave Abrams and Tucker Obenshain, have left to establish an external operation aimed at providing logistical and event support to DeSantis’ campaign. The remaining staff members were from across different departments. The campaign has stated that this downsizing is part of an effort to streamline operations and ensure DeSantis is in the strongest position to win the primary and defeat Joe Biden.
DeSantis, who raised approximately $20 million in the second quarter through donations primarily from high-dollar contributors, is facing challenges in garnering support from small-dollar donors. The report indicates that his campaign spending was primarily fueled by larger contributions, while donations from individuals giving less than $200 lagged behind. This suggests a struggle in finding continued support from smaller donors throughout the primary campaign.
Despite these challenges, DeSantis benefits from the support of Never Back Down PAC, one of the largest independent super PACs backing a GOP presidential candidate. The PAC has amassed over $130 million, primarily from funds raised during DeSantis’ gubernatorial reelection campaign last year. The PAC has been instrumental in organizing ground campaigns in early primary states, with plans to expand to a total of 18 states.
DeSantis and his campaign recently held a retreat for donors in Utah, where they acknowledged the need for adjustments and a more tactical approach moving forward. The campaign identified areas of excess spending, such as large-scale events and fundraisers requiring extensive travel, which may be reevaluated in favor of digital alternatives. The campaign plans to continue its fundraising efforts in various states through mid-August.
It’s worth noting that previous Republican presidential contenders have undergone similar downsizing initiatives early on in their campaigns. Although some faced skepticism and financial struggles, others, like Senator John McCain, were able to rally and secure the party’s nomination. DeSantis’ campaign aims to adapt and improve as they navigate the evolving landscape of the primary race.
Overall, this downsizing move by Governor DeSantis reflects a strategic effort to bolster his campaign’s financial stability and operational efficiency. While facing challenges in attracting small-dollar donors, DeSantis continues to benefit from strong support from the Never Back Down PAC. With a more tactical approach and a commitment to evolving, DeSantis aims to position himself as a serious contender in the upcoming primaries.
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