Is Phubbing the New Etiquette Dilemma? Exploring the Modern Quandary | Michael Hogan

I had the privilege of witnessing an extraordinary confrontation in a beer garden over the summer. My fellow spectators and I speculated that the couple involved were on a date, perhaps their second or third. The man, constantly checking his phone notifications, seemed to bother the woman. In frustration, she exclaimed, “Why don’t you just date your phone instead?” before storming off. It was a powerful moment, and I almost felt compelled to applaud. This incident can be categorized as “phubbing” – a term coined to describe the act of snubbing someone by engaging more with one’s mobile device than with the person in front of them. Phubbing has become an epidemic in the 21st century.

Last week, a scientific study confirmed what many already knew – phubbing has a detrimental effect on relationships. In fact, it can even lead to the breakdown of marriages. Couples who frequently engage in phubbing experience higher levels of dissatisfaction in their relationships. So, if your spouse is a victim of phubbing or you find yourself constantly ignoring your partner for your phone, be aware of the potential consequences. Researchers from Niğde Ömer Halisdemir University in Turkey emphasized the importance of being present with loved ones to demonstrate care and putting the phone away. It’s a message that deserves our attention.

Personally, I find phubbing intolerable. It goes beyond mere rudeness; it conveys the message that digital interactions hold more value than real-life human connections. By choosing to focus on non-essential emails and the latest Twitter drama instead of engaging in meaningful conversations with friends, you are essentially belittling their importance. Apologies again, was my funny anecdote preventing you from showing appreciation to Instagram posts of beautiful sunsets? The gravest form of phubbing is when you watch videos or browse TikTok with the sound on. That offense is friendship-ruining in my opinion.

I have become accustomed to being phubbed by my children. Growing up in the era of smartphones, online gaming, and social media, they belong to the “reply without looking up” generation. To maintain my sanity, we have established strict rules regarding screen time, including a curfew and a ban on phone usage during mealtimes. It’s a matter of manners, boundaries, and standards – words that often aggravate younger individuals.

When it comes to phubbing from partners or peers, it is even less forgivable. The average person spends over three hours a day on their phone and checks it nearly 60 times. The phone has become a constant companion, emitting sounds and notifications that provide a sense of comfort. If you must keep your phone nearby, at least have the courtesy to keep it face down. And of course, you can always sneak a glance when they step away momentarily.

So, when is phubbing acceptable? Perhaps in a large meeting where small talk is avoided until everyone arrives. In social situations, phubbing should only be done for the greater good. This might include sharing a funny meme, looking up a beloved recipe, or confirming a celebrity’s age, height, or whether they are still alive. On the other hand, there are times when phubbing is completely unacceptable: during dates, mealtimes, work appraisals, weddings, funerals, and intimate moments. These are occasions that demand our full attention and respect.

If you find yourself in a situation where phubbing is necessary, there are polite ways to handle it. For instance, you can politely excuse yourself by saying, “Sorry, I have to take this.” Or you can mouth an apology and roll your eyes during a phone conversation. However, it is crucial to keep it brief and explain the reason behind your phubbing. Is it a family emergency or important work news? In such cases, it may be understandable. But checking in on the latest Love Island recoupling? Not acceptable. And please, let’s be honest and avoid deceptive behavior. I like to call this “phibbing.”

This issue also raises the question of what people did in the time before mobile phones dominated our lives. Did they hide behind newspapers like grumpy dads? Seek solace in the kitchen or garden shed to enjoy some peace and quiet? Or did they simply stare into space until someone snapped them out of their trance? Those who feel the need to phub can take a back seat.

Michael Hogan is an expert in lifestyle and entertainment, specializing in pop culture and TV.

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