Since 2018, the company has been engaged in a legal battle against Mahindra. In 2020, they achieved a partial victory when the US International Trade Commission (ITC) ruled in their favor, determining that the Roxor was infringing on the distinct visual style of the Jeep, commonly referred to as its trade dress.
In response to Fiat’s initial complaint, Mahindra dismissed it as baseless. They argued that the Roxor was the result of more than three years of extensive research and development, vehemently denying any claims that it was a subpar imitation or a knock-off kit car.
Mahindra has yet to respond for comment.
Following the ITC ruling in 2021, Mahindra made updates to the design of the Roxor, ensuring that it no longer violated the rules.
In the US market, Mahindra offers the soft top Roxor starting at $20,600 (£16,000), while the all-weather model starts at $28,800. On the other hand, a Jeep Renegade starts at $28,350.
The ownership of the Jeep name and design has been a subject of contention since its inception over 80 years ago, initially serving as a mode of transportation for soldiers and officers during wartime.
Originally developed as a reconnaissance car for the European theater of World War Two, the first prototypes of the Jeep were produced by the American Bantam Car Company. However, it was Willys-Overland Motors that ultimately succeeded in registering the Jeep name, surpassing their rival, Bantam.
Denial of responsibility! VigourTimes is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
