Ron DeSantis is implementing a fresh strategy to revive his struggling campaign. Dubbed the “DeSantis Is Everywhere” approach, the campaign aims to shift away from big speeches and events in favor of direct interaction with voters in places like diners and churches. This new approach not only allows DeSantis to engage with voters but also helps in reducing costs, according to NBC News.
However, despite this planned reboot, DeSantis still trails nearly 30 points behind frontrunner former President Trump and struggles to gain traction, as indicated by a recent Quinnipiac poll. The campaign has recently faced several setbacks, including firing a dozen aides to cut costs. This has resulted in low morale among the remaining staffers, with one source expressing concern about the future of the campaign. In an interview with CNN, DeSantis brushed off these concerns, stating that critics have been doubting him throughout his time as governor.
While it is still early in the race, some analysts doubt that DeSantis can turn things around and close the gap with Trump. Former Florida GOP strategist Mac Stipanovich suggests that DeSantis and his campaign are not meeting the demands of a presidential run, particularly when it comes to facing unvetted media questioning. Stipanovich also notes that Trump’s media coverage tends to overshadow DeSantis whenever he tries to establish a presence.
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