During a pitch meeting for the film “Barbie,” Margot Robbie, the star and producer, confidently predicted that the movie would generate $1 billion in revenue. Robbie drew inspiration from the success of Steven Spielberg’s “Jurassic Park” and emphasized the importance of pairing a big idea with a visionary director. She mentioned other successful film examples that had made significant profits for studios over the years, using them to support her argument for “Barbie” and the involvement of Greta Gerwig. Despite potentially overselling the prediction, Robbie justified her optimism by highlighting the necessity of securing funding for the movie.
“Barbie,” which had a budget of $145 million, is expected to garner up to $110 million during its opening weekend at the North American box office. According to Variety, the film is predicted to surpass Christopher Nolan’s “Oppenheimer,” which aims to make $50 million. Notably, AMC Theatres reported that 40,000 of its loyalty program members purchased tickets to watch both films on the same day.
Erik Davis, the managing director at Fandango, described this weekend as “the most anticipated” one of the year. The concurrent release of “Barbie” and “Oppenheimer” has created a pop culture phenomenon, generating immense excitement among audiences.
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