TikTok Music, the subscription-based music streaming service, has officially launched in Australia, Singapore, and Mexico. This comes after the successful launch of TikTok Music in Indonesia and Brazil earlier this month. The company has invited a select group of users in these countries to participate in the closed beta test of the service, offering them a free three-month trial.
Mexico, with 62.4 million active users aged 18 and above, is TikTok’s fourth-largest market, following the U.S., Indonesia, and Brazil. The platform aims to expand its growth in markets outside of the U.S., including Southeast Asia, despite facing restrictions in certain regions.
TikTok Music allows users to synchronize the music streaming service with their TikTok accounts, offering millions of tracks from various artists. Users can not only listen, share, and download the music they discover on TikTok but also share their favorite tracks and artists with their TikTok community.
In these markets, TikTok Music will face tough competition from established players like Spotify and Apple Music. For example, Spotify currently holds over 80% of music subscriptions in Mexico.
Furthermore, TikTok’s commitment to the music industry is evident with its recent expanded licensing agreement with Warner Music Group. The platform is constantly evolving its music offerings to provide a seamless and engaging experience for its users.
Overall, the launch of TikTok Music in Australia, Singapore, and Mexico marks another milestone for the company as it continues to establish itself as a major player in the music streaming industry.
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