A dispute between a baker and a customer over a rainbow cake has gone viral on TikTok, resulting in negative reviews and online harassment for the baker’s business. Kylie Allen, owner of Kylie Kakes in Princeton, West Virginia, shared the story on TikTok, describing how a customer named Ashleigh Freeman was unhappy with the cake she bought for her mother’s birthday. Freeman paid $83.97 for the cake, which she ordered through Facebook. The disagreement escalated when Allen posted about the incident on TikTok, gaining over 3.1 million views.
In Allen’s TikTok post, she explained that Freeman was surprised by the cake being covered in sprinkles, despite this being standard for their signature rainbow cakes. Freeman expressed dissatisfaction with the cake’s appearance and its $84 price tag, leading her to post her own TikTok video showing the cake’s supposed flaws. Many viewers sided with Freeman, criticizing the cake’s quality and price.
Although Freeman eventually deleted her video out of concern for Allen’s online harassment, the situation continued to gain attention on TikTok, with multiple videos and comments criticizing the cake and Allen’s business practices. Some accused Allen of uncleanliness and passing off other bakers’ work as her own, claims she denies. The negative attention resulted in review-bombing on platforms such as Facebook, Google, and Yelp, with people leaving one-star reviews and derogatory comments.
Allen clarified that she was not present when Freeman picked up the cake, and her husband received an initial complaint call. The disagreement primarily centered around the cake’s appearance, with Freeman arguing it was not worth the price and criticizing Allen for not being present during pickup. They continued to argue through private messages, with Allen defending her work and Freeman expressing disappointment.
While Freeman did not seek a refund and acknowledged that the cake tasted good, the conflict persisted as both parties exchanged heated words. Freeman eventually began baking her own cakes and sharing them on TikTok. Despite the negative reviews and harassment, Allen stated that her business has not been significantly affected, and people in her town are intrigued by her viral experience. She admits being frustrated with the situation but remains resilient.
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