Florida Governor Ron DeSantis’ potential presidential campaign for 2024 seems to be facing challenges as he restructures his team and adjusts his media strategy. According to a report from Politico, DeSantis has let go of a small number of campaign employees in the events organizing department due to a decline in fundraising. Simultaneously, Deadline announced that DeSantis plans to appear on CNN, indicating a shift towards expanding his audience beyond conservative media outlets like Fox News, Newsmax, and OAN.
Although DeSantis managed to raise $20 million in the second quarter of this year, the pace of donations has significantly slowed since the official launch of his campaign in late May. Insiders have shared concerns about the campaign’s decision to hire too many staffers too early, as well as the lack of support from grassroots donors, a demographic that Donald Trump heavily relies on.
Furthermore, comparisons to Trump’s popularity and war chest, reported to be around $22 million according to filings with the Federal Election Commission, have hindered DeSantis’ ability to compete. A recent survey conducted by pollster Morning Consult showed that 56% of Republican voters prefer Trump, while only 17% favor DeSantis.
Insiders, speaking to The Wall Street Journal, revealed that DeSantis intends to connect with voters by highlighting his policies, humble upbringing, Navy service, and family life.
Despite his previous accusations of the “corporate press” pursuing a political agenda, DeSantis has agreed to an interview on CNN’s “The Lead With Jake Tapper” and will participate in a campaign event in Columbia, South Carolina, beforehand.
Overall, DeSantis faces challenges in his potential presidential campaign, but he aims to overcome them by adjusting his media strategy and reaching a broader audience.
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