In the 2002 film “Simone,” actor Al Pacino portrays a director whose leading lady, played by Winona Ryder, leaves him because she feels her trailer on set is not luxurious enough. This prompts Pacino’s character to create a computer-generated actress, Simone, who becomes immensely successful and eventually overshadows her creator. However, when Pacino tries to get rid of Simone, he is charged with her murder due to her incredibly realistic nature. This cautionary tale serves as a reminder to Hollywood studios about the power and potential risks of artificial intelligence (AI).
The entertainment industry has been greatly impacted by the COVID-19 pandemic and the rise of streaming services. As traditional business models crumbled, platforms like Netflix emerged as dominant players. However, even streaming services have their limitations, leading to a scramble for adaptation and reinvention.
The writers and actors of Hollywood, who are currently on strike, are demanding a new deal that takes into account the transformative effects of AI. They seek fair payment, protection from being replaced by algorithms, and control over their digital likenesses. The mood in Hollywood is reminiscent of the French Revolution, with writers and actors expressing anger towards CEOs and studio heads who live lavish lifestyles while ignoring their demands.
The rise of AI-powered chatbots has raised concerns among writers who fear being bypassed in the creative process. Some industry executives may find it tempting to use AI to assist in scriptwriting, potentially making the writers’ demands seem hypocritical.
Jaron Lanier, known as the father of virtual reality, has long warned about the consequences of AI. He believes that when machines translate languages or generate content, they are essentially taking ideas from human creatives without proper compensation. Lanier also highlights the exploitation of personal data by social media companies and argues that it would be unjust if Hollywood studios created fake versions of actors without compensating them.
The issue of compensation has taken center stage, as comedian Sarah Silverman has joined class-action lawsuits against technology companies, accusing them of using her work to train their AI systems. The ingestion and synthesis of words, images, and music by AI algorithms are becoming increasingly sophisticated, to the point where synthetic movies are within reach.
However, as Lanier points out, there are ethical and legal concerns regarding the use of AI to create content. While it may be possible to generate a movie similar to “Mission: Impossible” without infringing on copyright or mistaking synthetic actors for real ones, the potential risks and controversies surrounding this technology are evident.
The Hollywood strike is just the beginning, as AI threatens to impact a wide range of professions. Lanier emphasizes that this issue is not limited to well-paid actors but has implications for various industries and job sectors. Ensuring fairness and preserving human value in the age of AI is crucial for avoiding a dystopian future.
Lanier suggests that involving society as a whole in the process of improving AI models through economic incentives could be beneficial for tech companies. However, he warns that if we neglect the concept of “data dignity,” society will face dire consequences.
Ultimately, the fight against AI’s encroachment on creative industries is a battle for everyone’s future. It may not seem obvious, but the implications of AI’s impact on the entertainment industry extend far beyond Hollywood.
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