David Lloyd and his brother John were beloved heartthrobs of British tennis in the 1970s and 1980s, capturing the attention of Wimbledon fans. While John was part of the sport’s golden couple with Chris Evert, it is David who has become more well-known due to his successful business venture. In 1982, he founded the David Lloyd Leisure chain, which now boasts 130 outlets in nine countries. Although David is no longer involved in the company, tennis remains an integral part of the business.
The chain’s first club in Heston, West London, was inspired by American country clubs and focused primarily on tennis. Over the years, the clubs have expanded to include a wide range of amenities, but tennis and racket sports continue to be a priority. The chain is now looking to introduce the popular racket sport padel across the UK.
After selling the business to Whitbread in 1995, it has changed ownership multiple times. Currently owned by private equity group TDR Capital, the company is considering its options, including a potential sale. The business faced challenges during the pandemic, losing 14% of its members. However, membership numbers have rebounded and are now 25% higher than before the pandemic.
The company’s CEO, Russell Barnes, acknowledges that their membership tends to be middle class and affluent. While some members may not be facing financial difficulties, they have taken steps to support their employees by providing free meals and cash gifts. Barnes’s goal for the future is to expand the number of clubs, particularly in Europe, and enhance the luxury offerings, including spa retreats and high-end amenities.
David Lloyd Leisure aims to provide a refuge from the stresses of modern life, focusing on overall well-being and mental health, in addition to physical fitness. Barnes believes that the nation has a health and obesity crisis and emphasizes the importance of preventative care and healthy lifestyles. He recognizes the need for a radical rethink in healthcare to alleviate the pressure on the NHS.
In terms of his own fitness routine, Barnes admits that it can be inconsistent but includes cycling, running, and regular visits to a David Lloyd gym. He acknowledges the challenges of making healthy choices in a society where unhealthy options are often more accessible and affordable.
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