- Dylan Mulvaney, a transgender influencer, revealed that Bud Light’s makers never offered her support when she faced backlash for promoting their beer.
- After Mulvaney posted an Instagram promotion with Bud Light, both she and Anheuser-Busch received criticism, leading to a decline in Bud Light sales.
- A boycott by conservative customers had a negative impact on Bud Light’s sales.
Transgender social media influencer Dylan Mulvaney recently posted a TikTok video recounting how Bud Light failed to support her during the hate she received following her promotion with the beer company.
Mulvaney expressed disappointment in Bud Light’s lack of public support, stating that it gives customers permission to be transphobic and hateful.
Anheuser-Busch, in response, reaffirmed their commitment to partnerships with communities, including the LGBTQ+ community, emphasizing the importance of employee and partner safety.
Anheuser-Busch and Mulvaney faced backlash and boycotts from conservative customers after Mulvaney’s Instagram promotion featuring a custom Bud Light beer can with her face.
LGBTQ+ advocates called on Anheuser-Busch to stand with the transgender community while critics demanded a boycott of Bud Light.
Mulvaney, a well-known comedian and actress with over 10 million TikTok followers, emphasized that the hate affects the entire community and expressed her support for fellow LGBTQ+ individuals.
Mulvaney urged companies like Bud Light to openly support trans people and emphasized that such support should not be controversial or divisive.
The backlash against Mulvaney’s promotion appeared to impact Bud Light sales, leading to incidents between employees, wholesalers, and angry customers.
Analysts from JP Morgan warned of potential ongoing sales decline and a loss of customers loyal to Bud Light.
Bud Light’s US CEO, Brendan Whitworth, discussed the backlash the brand has faced, but avoided directly addressing whether the promotion with Mulvaney was a mistake.
In the past, Bud Light has faced criticism for supporting anti-LGBTQ+ politicians, which was highlighted in the CBS segment featuring Whitworth.
Following the fallout from the promotion, Bud Light has been working on rebuilding its image and sales after losing its position as the top-selling beer brand in the US.
June 29, 2023: This story includes a statement from Anheuser-Busch.
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