Shannon Maldonado, a former fashion designer, embarked on a new venture after feeling uninspired in her career. While traveling for work, she discovered a passion for collecting unconventional souvenirs from hotel gift shops, sparking an idea to curate unique items for shops at trendy hotels. In 2015, she founded Yowie, an online store selling housewares. Maldonado quit her job to focus on the business and eventually opened a physical store in Philadelphia. Now, she is preparing to open a Yowie hotel in the city, fulfilling her dream of being connected to a hotel.
The Yowie hotel, located on South Street, is the result of combining two rowhouses. Maldonado describes the design as minimal yet cozy, with a focus on color. The hotel features a mix of furniture from established brands and pieces from local emerging makers. This curation strategy is also evident in the Yowie store, where unique housewares are displayed alongside handmade ceramic bowls and planters.
Guests at the Yowie hotel will have the opportunity to purchase items from their rooms directly from the Yowie store or through in-room catalogs that identify the hotel’s décor, including furniture, light fixtures, and paint colors. The idea of bringing home items chosen by Maldonado adds an element of accessibility to the hotel experience.
The concept of Yowie has gained attention and popularity, particularly after Maldonado expressed solidarity with Black Lives Matter protesters by displaying posters in her store window. Yowie has been featured in design websites, magazines, and local publications, attracting attention from celebrities and industry professionals. Maldonado’s unique vision and inclusive approach have resonated with customers and collaborators.
The decision to open the Yowie hotel on South Street was unexpected to some due to the area’s recent challenges, including a mass shooting and business closures. However, South Street has a long history of housing local businesses, making it a fitting location for Yowie. Maldonado, who grew up nearby, appreciates the street’s vibrant and eclectic qualities, as well as its history of Black-owned businesses. She is actively involved in the community and is working on projects to support local entrepreneurs and improve the pedestrian experience on South Street.
To transform the rowhouses into the Yowie hotel, Maldonado oversaw the restoration of Victorian details and the removal of vinyl siding. The exterior was painted a steel gray, and yellow light fixtures were added to brighten up the facade. The hotel also includes a cafe, Wim, which is connected to the Yowie store for easy access.
Each room in the Yowie hotel has its own unique furnishings and personality, ranging from midcentury modern to whimsical themes inspired by nature. Kitchenettes with stone counters are included in most rooms, allowing guests to cook with provided pots and pans. The bathrooms feature matte pool tiles for a contemporary touch.
Maldonado’s vision and passion for her work have made her a local celebrity in Philadelphia. She is committed to revitalizing the community she grew up in and sees potential where others see problems. The Yowie hotel is a testament to her creativity and determination to create inclusive and memorable experiences for guests.
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