Verizon (VZ) is introducing an unparalleled offering of unlimited data plan.
Starting from Monday, Verizon customers can now enjoy unlimited data, talk, and text for just $80.
This introductory plan also grants users up to 10 GB of mobile hotspot usage, along with unlimited calling and texting services to Mexico and Canada. Additionally, customers can stream unlimited HD video, proving Verizon’s stance against T-Mobile’s controversial practice of reducing video quality for some of its unlimited data users.
While the new Verizon plan promises “fast LTE speeds,” heavy data users may face some limitations. To ensure network efficiency during congestion, after exceeding 22 GB of data usage during a billing cycle, Verizon may prioritize other customers’ usage.
Related: T-Mobile and Sprint offer new ‘unlimited’ data plans — sort of
In 2011, Verizon initially eliminated its version of an unlimited usage plan, following the example of other major wireless carriers.
Yet, such plans have been making a comeback lately.
Last summer, Verizon introduced a new “Safety Mode” plan which technically provided unlimited data access but subjects customers to slow speeds once their allotted data is exceeded. AT&T followed a similar approach of eliminating overage fees for their customers in September. Like Verizon, AT&T also throttles speeds when customers reach their data limit. AT&T reintroduced unlimited plans earlier last year, but they are only available to homes with both AT&T’s wireless phone service and either DirecTV or U-Verse TV.
Meanwhile, competitors T-Mobile (TMUS) and Sprint (S) also entered the race to attract customers seeking “unlimited data” plans.
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Sprint commenced offering a plan in August that provides customers with unlimited talk, text, and high-speed data for $60 for the first line, $40 for the second line, and $30 for each additional line up to 10.
T-Mobile, on the same day as Sprint, unveiled a plan charging $70 per month for the first line, $50 for the second line, and just $20 for additional lines, up to a total of eight lines.
CNNMoney (New York) First published February 12, 2017: 7:03 PM ET
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