The reimagined version of the song “Don’t Stop” has been meticulously crafted by Fraser T Smith and rapper Avelino. With fresh lyrics that serve as a powerful call to action, this new rendition aims to inspire and unite climate activists. Premiering on the main stage at the renowned Glastonbury Festival, taking place from June 21-25, this film is set to captivate audiences.
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Actor Poulter, known for his role in “Midsommar,” hopes that this film will ignite action among viewers. He believes that it is an essential addition to the ongoing conversation about climate change, and states that a brighter future entails a world where everyone genuinely collaborates to create a sustainable future for future generations.
Renowned director Sir Steve, widely recognized for his work in “12 Years A Slave,” served as the executive producer on this project. With his protégé, Samona Olanipekun, at the helm as the director, the film delves into the idea that the world is spiraling out of control. Sir Steve emphasizes the troubling reality of corporations, particularly those in the oil and gas industry, inflicting irreversible damage on the environment, solely driven by profit. However, he remains hopeful, stating that collective action can shape a different future. He concludes with a solemn reminder that tomorrow is never promised.
The short film presents a chaotic and vibrant party atmosphere that quickly descends into chaos, symbolizing the reckless behavior of corporations that “party like there’s no tomorrow.” With the fusion of Tomorrow’s Warriors, a jazz talent development organization, and the soulful vocals of the House Gospel Choir, the reimagined version of “Don’t Stop” aims to establish the stark reality of being a young person amidst the climate crisis.
Grammy-winning producer Smith expresses his immense pride in collaborating with Greenpeace to reintroduce the iconic song “Don’t Stop” to the public consciousness, delivering a crucial message. Smith believes that working with Tomorrow’s Warriors and Avelino was the perfect fit for Future Utopia, as they bring the necessary energy to the track. He eagerly anticipates the widespread reception of this powerful rendition.
Areeba Hamid, the executive director of Greenpeace UK, emphasizes that this film showcases a message of hope and a demand for a better tomorrow. While acknowledging the dire state of the world shaped by older generations, with oil companies exploiting our natural resources and politicians turning a blind eye to the crisis, Hamid maintains that there is still reason for optimism. The global awareness and determination to protect our planet and its inhabitants have never been stronger. She emphasizes the immense power held by people around the world to bring about positive change.
Greenpeace is a prominent advocate for environmental causes globally. Their efforts have resulted in important achievements such as the banning of plastic microbeads and the prohibition of toxic waste dumping in the sea. At the Glastonbury Festival, Greenpeace UK will display branding for the “Don’t Stop” project, including tote bags adorned with the message “Don’t Stop Thinking About Tomorrow.”
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