Bud Light, once the best-selling beer in the American market, has now been ousted from its coveted spot by Modelo Especial, according to the Wall Street Journal. The shift in rankings can be attributed to Bud Light’s decreasing sales since April, when it came under fire for featuring a transgender influencer on its promo can. In May, Bud Light’s retail-store beer sales dropped to 7.3%, compared to Modelo’s 8.4%. Although other Anheuser-Busch beers have also seen declining sales, some appear to be making a recovery, unlike Bud Light. Independent distributors who have long sold Bud products are feeling the impact of the trend, with some experiencing layoffs as a result. Meanwhile, distributors stocking Constellation Brands, which sells Modelo in the US, have seen a boost in sales. While Bud Light still holds the top-selling position for the year to date, some distributors are concerned that its recent drop may be permanent.
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