Clarence Avant, known as the “Black Godfather,” passed away at the age of 92 at his home in Los Angeles. His family released a statement expressing their sorrow and highlighting his revolutionary business leadership in the music, entertainment, politics, and sports industries. Avant’s influence and accomplishments were vast and diverse. He began as a nightclub manager in the 1960s before managing renowned artists such as Lalo Schifrin and Jimmy Smith. He went on to establish two record labels and introduced the world to talents like Bill Withers, Sixto Rodriguez, and Jimmy Jam & Terry Lewis. Avant played a significant role in the sale of Stax Records and later became chairman of the board at Motown Records, making history as the first African-American board member at PolyGram. He also founded one of the first fully Black-owned radio stations and served as a consultant to MGM and ABC, advocating for Black culture. Avant’s influence extended to the political arena, where he advised multiple US Presidents. However, Avant’s most revered legacy lies in his mentorship in the music industry. Artists such as L.A. Reid, Babyface, Sylvia Rhone, and Jimmy Iovine credit him as a key mentor. He even encouraged NFL star Jim Brown to pursue an acting career. Avant’s impact and contributions will be forever remembered, and he will be honored with a star on the Hollywood Walk of Fame in October. In a career-spanning interview, Avant emphasized the importance of aiming high and never giving up on one’s ambitions. Born in 1931 in Greensboro, North Carolina, Avant overcame the challenges of segregation and rose to prominence. He not only managed influential artists but also negotiated essential contracts in the industry, such as the deal he secured with A&M Records. Avant’s personal life had its share of tragedy when his wife, Jacqueline Gray, was killed during a burglary attempt in 2021. Later, in Los Angeles, Avant established his own record company, Sussex Records, and made significant contributions to the music landscape. He worked closely with icons like Muhammad Ali, Jim Brown, and Hank Aaron, securing opportunities and milestones for them. In the 1980s, Avant founded Tabu Records and collaborated with hitmakers like Jimmy Jam, Terry Lewis, L.A. Reid, and Babyface. His involvement extended to promoting Michael Jackson’s “Bad” tour in 1988. Avant’s impact in the music industry continued when he was appointed chairman of Motown Records in 1993. He managed his own music publishing companies until their sale in 2018. Avant’s impressive career was recognized with inductions into the Rock and Roll Hall of Fame and a star on the Hollywood Walk of Fame. Avant’s attitude toward his achievements can be summarized by his willingness to take risks and seize opportunities. His ability to navigate and contribute to various industries remains an inspiring testament to his legacy.
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