It’s no secret that France is known for its fine wines, breathtaking architecture, and classic delicacies. However, there is a rapidly growing trend among TikTokers to visit the country for a different reason – shopping at French pharmacies for “magical” beauty and wellness products that are not easily found elsewhere. This activity has become incredibly popular, with TikTok videos featuring the hashtag #frenchpharmacy garnering a whopping 137 million views.
One dedicated TikToker, Ava Lee, who goes by the username “glowwithava,” resides in New York but makes a beeline for CityPharma, a popular Parisian pharmacy, as soon as she lands in France. CityPharma has seen a surge in popularity, with enthusiastic tourists lining up outside the door to get their hands on their coveted items. With 1.7 million followers on TikTok, Ava has become somewhat of a one-woman sales industry for French beauty products, sharing her buying tips online.
Ava admits to being a die-hard fan of French beauty products and regularly stocks up on at least 10 items during her pharmacy visits. On one occasion, she even brought an entire suitcase solely to fill it with cosmetics. She has demonstrated her dedication to French beauty by visiting CityPharma twice a year and is planning another trip in November. Her TikTok videos documenting her pharmacy adventures have gained so much popularity that people have started recognizing her in the store. Ava has even witnessed her followers showing screenshots of her videos in their search for her recommended products.
In one of her TikTok videos, Ava proudly displays her haul of must-have products from the pharmacy. She starts by mentioning how she rushes to the Caudalie section to get her hands on sunscreen, which she claims is not readily available in the US. Next, she showcases Biafine’s skin emulsion product, a versatile moisturizer that she stocks up on and also likes to gift to her friends. Ava confesses to using it not only for skincare but also for soothing mosquito bites.
Continuing her skincare haul, Ava picks up a tub of Embryolisse cream, which she describes as a favorite moisturizer among makeup artists for prepping the skin before applying makeup. Moving on to the perfume aisle, she selects a bottle of Nuxe pink and mentions how she liked it even more than the original version she had purchased the previous year.
Reflecting on a previous visit to the pharmacy, Ava expresses regrets for not buying the hyaluron filler from Eucerin. This particular product claims to counteract the aging process by stimulating the skin’s production of hyaluronic acid. In response to her video, numerous followers expressed their enthusiasm to try Ava’s recommendations, with many sharing positive experiences using products like Embryolisse.
Although some users pointed out that these products are available in the US, Ava compares the prices in a follow-up video, arguing that it is almost criminal not to buy them in France, where they are significantly cheaper. She highlights the stark price difference, citing her beloved Biafine product, which costs a mere $3.89 (£3.20) per tube in France compared to a staggering $42 (£34) in the US. Ava jokingly suggests that she might as well buy another suitcase to accommodate more purchases while she is in France.
In conclusion, French pharmacies have become a must-visit destination for beauty enthusiasts, as showcased by Ava’s TikTok adventures. The allure of “magical” beauty and wellness products, their scarcity outside France, and the significant cost advantage have propelled this trend and captivated millions of viewers on TikTok.
Denial of responsibility! Vigour Times is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
