Why Silicon Valley’s Tech Companies Should Not Overlook Seniors

In addition to the more common approaches, there are also some innovative ideas being explored in the field of aging. One interesting start-up called MyndVR is using virtual reality (V.R.) to provide a sense of liberation to older individuals. Even if their physical bodies are unable to travel, V.R. allows them to experience their dream destinations virtually. The company suggests that V.R. can also have therapeutic benefits, such as cognitive stimulation and an escape from monotonous healthcare environments, ultimately improving the overall well-being of older adults.

Robotics and artificial intelligence (A.I.) are also emerging as potential solutions for aging-related challenges. The National Institute on Aging, part of the National Institutes of Health, has provided funding for pilot projects that explore the use of A.I. assistants in caregiving, calming individuals with dementia in residential facilities, and monitoring home-based sensors for signs of cognitive decline. A study conducted by researchers at the University of Waterloo in Canada in 2021 revealed that robotic assistants and companions, like Paro – a robotic baby seal capable of reacting to people and its surroundings, can reduce anxiety and depression while improving emotional well-being in individuals with dementia.

However, while technology offers potential solutions for the healthcare challenges of aging populations, there is also a risk of relying too heavily on quick-fix tech solutions instead of addressing deeper societal and economic issues, such as the elder care crisis in America.

A relevant case in point is the recent setbacks faced by Papa, a start-up that connects young gig workers with older individuals in need of assistance with tasks, transportation, or simply companionship. Until recently, Papa was experiencing rapid growth. The company’s sponsored studies have shown that their services reduce emergency room visits, hospital readmissions, and feelings of loneliness among older adults. Insurance companies found these outcomes attractive, leading to coverage by more than 100 health plans. In 2021, Papa secured $150 million in funding, with a valuation of $1.4 billion. According to the company’s founder, Andrew Parker, Papa’s assistants (known as Papa Pals) will conduct approximately one million visits with older individuals this year.

However, Papa has also become a cautionary tale illustrating the potential negative consequences when the fast-paced, disruptive mindset of the tech industry intersects with a vulnerable senior population. A Bloomberg Businessweek report in May revealed confidential documents containing allegations of sexual harassment, assault, and unlawful imprisonment in the interactions between clients and Papa Pals. The company expressed regret over these incidents and announced plans to enhance their security and vetting processes. In July, Senator Bob Casey, the Democrat from Pennsylvania, who leads the Senate Special Committee on Aging, called on Papa to provide the Senate with a range of data to verify the safety of their services.

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