Coming soon to a theater near you!
Select US movie theaters will offer $3 movie tickets next Saturday in honor of National Cinema Day.
The one-day event was announced by The Cinema Foundation in an effort to reinvigorate interest in filmgoing after box office numbers dropped during the COVID-19 pandemic, reports Variety.
“After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate moviegoing,” said Cinema Foundation President Jackie Brenneman.
“We’re doing it by offering a ‘thank you’ to the moviegoers that made this summer happen and by offering an extra enticement for those who haven’t made it back yet.”
The foundation said the event is scheduled for September 3rd and will include nearly 3,000 theaters across the country.
National Cinema Day arrives on the silver screen shortly after the lowest box office opening week with a meager $52.7 million in grosses.
Major chains, including AMC and Regal Cinemas, are participating in the event as well as all major film studios.
“This day is for movie lovers across the US, celebrating how movies are meant to be seen, on the big screen,” Regal Cinema’s chief marketing officer Ken Thewes in a statement.
The event coincides with the release of an extended edition of “Spiderman: No Way Home.”
Organizers of the event described National Cinema Day as a trial run that they hope will become an annual event.
A complete list of theaters participating in the event can be found on the National Cinema Day’s event website.
Regal Cinemas sweetened the deal even more by including their premium screens — IMAX, Pepsi 4DX, ScreenX, and the Regal Premium Experience — within the National Cinema Day experience.