Netflix is anticipated to announce price increases during its earnings report on Wednesday, following its crackdown on password-sharing. Analysts predict that the crackdown likely attracted around 6 million new subscribers in the third quarter alone. As the only major profitable streaming platform, Netflix has refrained from raising prices this year and instead focused on curbing password-sharing to tap into the more than 100 million non-subscribing viewers. Bernstein analysts stated that Netflix now resembles a utility in many markets and the challenge lies in finding continued growth as a maturing company.
According to a media report from October, Netflix may hike prices after the Hollywood actors strike comes to an end. Despite the strike causing turmoil in the industry, Netflix has fared well due to its strong content slate and larger international presence.
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