In a creative twist, the world of Winnie the Pooh has been transformed. The once lush Hundred Acre Wood is now a barren landscape with all the trees cut down, depicted in a new book titled Winnie-the-Pooh: The Deforested Edition. This book, which has already sold out in hard copy, aims to raise awareness about deforestation and support increased access to clean water and sanitation. Who Gives A Crap, a company that produces environmentally-friendly toilet paper made from 100% recycled paper or bamboo, created this unique adaptation. According to a study commissioned by the company, 1 million trees are cut down every day to make traditional toilet paper. The book serves as a powerful reminder of the dangers of deforestation and its impact on habitat loss and climate change. Co-founder Danny Alexander explains that it’s a challenging message to convey, but this book provides an unexpected and impactful way to do so (source: NPR).
The iconic character Winnie the Pooh and his friends would undoubtedly be affected by a world without trees. In Winnie-the-Pooh: The Deforested Edition, AA Milne’s original story remains unchanged, but the illustrations have been reimagined to represent the consequences of traditional toilet paper production on the depletion of forests. Instead of lush trees, the illustrations now depict barren, felled tree stumps, emphasizing the impact of deforestation. According to Jennifer Jenkins, director of Duke University’s Center for the Study of the Public Domain, this unique adaptation effectively conveys the message that even a bear “of very little brain” can understand the devastating effects of deforestation (source: NPR).
Some critics argue that the company behind this book, Who Gives a Crap, is using a beloved story to manipulate children’s emotions and promote their own product. Tensie Whelan, founding director of the NYU Stern Center for Sustainable Business, points out that even 100% recycled paper comes from trees and is produced using fossil fuels. However, Simon Griffith, co-founder of Who Gives a Crap, states that the intention of the book is to start a conversation. A poll conducted among 1,000 parents of children between the ages of 6 and 11 revealed that more than 50% of children were expressing concerns about environmental issues, but over 50% of parents couldn’t confidently define deforestation. This book aims to bridge that knowledge gap and provide resources for parents to educate their children. A free e-copy of the book can be accessed here (source: The Sun).
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