In October 2008, Gwyneth Paltrow embarked on a new venture and penned her first newsletter on lifestyle and wellness. This newsletter, titled Goop, gained popularity over the years and has now evolved into a thriving lifestyle brand valued at over £200 million. Goop now includes a variety of offerings such as clothing and beauty lines, a podcast, Netflix shows, and an annual wellness summit. While Paltrow has amassed a devoted following, she has also faced criticism for promoting questionable health claims. As we celebrate the 15th anniversary of Goop, let’s take a look at some of the most absurd things we’ve learned from this platform.
1. “Conscious uncoupling” is the way to divorce: When Paltrow announced her split from Chris Martin in 2014, she introduced a new term to describe their separation – a conscious uncoupling.
2. Yawning wrong? Paltrow’s got you covered: In 2015, Paltrow shared a five-step guide to yawning correctly. With guidance from mindfulness and meditation expert Michael Lear, readers were instructed to open their mouths and extend the yawn, repeating the process several times for maximum benefits.
3. Raw goat’s milk can help with parasites: According to a naturopath consulted by Goop, a cleanse involving an eight-day diet of raw goat’s milk, coupled with specific anti-parasitic herbs, is an effective way to deal with parasites.
4. An “insidious yeast infection” might be lurking within: Goop asserts that symptoms such as bloating, dandruff, sugar cravings, memory problems, and fatigue could indicate an “insidious yeast infection.” Diagnosing this condition requires a urine organix dysbiosis test, and treatment involves limiting fruit intake and using anti-fungal supplements.
5. Say no to jade eggs: In 2017, Paltrow recommended that women insert jade or rose quartz eggs into their vaginas to improve vaginal muscle tone and feminine energy. However, this advice faced backlash from medical professionals and resulted in Goop settling a lawsuit for making unsubstantiated claims.
6. Gwyneth Paltrow’s vagina is a hot topic: Paltrow released a candle called “This Smells Like My Vagina” in 2020, which sold out quickly. While she claimed it was a feminist statement, not everyone agreed.
7. Water has feelings: Paltrow suggested in a 2014 newsletter that unkind words can affect the molecular structure of water. This theory was based on a book by water author Masuru Emoto.
8. Burning bras for empowerment: To let go of past relationships, Paltrow suggests burning bras as an empowering act. According to relationship expert Suzannah Galland, lingerie can carry negative energy and memories.
9. Rectums need therapy too: Goop’s 2018 detox guide included recommendations for at-home coffee enemas to stimulate the intestines. In a podcast, Paltrow also mentioned using rectal ozone therapy, a procedure that immediately faced scientific skepticism.
10. Goop’s debunked space suit stickers: In 2017, Goop promoted Body Vibes stickers, claiming that they were made with the same conductive carbon material used in NASA spacesuits. NASA quickly debunked this claim.
11. Outrageously Goopy gift guides: Goop’s annual gift guides have featured bizarre items over the years, including animal manure, a sex dungeon leather chaise longue, neon toilet paper, and a watermelon-carrying leather bag.
12. Paltrow’s unconventional recipes: Paltrow’s recipe repertoire includes spirulina popcorn, carrot juice margaritas, chocolate sex bark, cabbage leaf dumplings, and numerous bone broths.
13. A wellness cruise for the wealthy: Goop offered a nine-day wellness cruise in 2022, complete with detox smoothies, yoga, tarot readings, and a brief appearance by Paltrow herself. The cost? A hefty £5,000.
14. The power of crystals: Goop interviewed a shamanic practitioner who claimed that crystals retain all the information they have been exposed to and can pass it to those who come into contact with them. However, Goop later clarified that these benefits were opinions, not facts.
15. Dismissing Goop can be dangerous: In a lengthy essay in 2017, Goop defended its support of unorthodox health practices and called out critics. The promised follow-up from doctors responding to criticism has yet to materialize.
To receive the complete version of this newsletter, including trending topics and advice in The Measure, subscribe to Fashion Statement and get it delivered to your inbox every Thursday.
Denial of responsibility! Vigour Times is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
