The 2022 holiday shopping season has started

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Amazon’s Prime Early Access Sale may be over, but the discounts have only just begun.

“Black Friday is here,” said Julie Ramhold, a consumer analyst at DealNews.com, noting that sales that traditionally rolled out on the Friday after Thanksgiving Day are starting earlier this year.

In addition to Amazon, big-name retailers like Target, Walmart and Best Buy are also getting a jump on the holiday shopping season with discounts on all types of gifts.

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With year-end sales starting earlier, retailers are hoping to lure shoppers with promotions well before the traditional buying season, as consumers become increasingly concerned about higher prices.

Contrary to shoppers’ inflation-era fears, discounts this year are actually expected to hit record highs for categories such as electronics, toys and computers, according to Adobe’s online-shopping forecast.

Excess inventory is playing a role in the price cuts, said Deborah Weinswig, founder and CEO of Coresight Research. “There is a glut of inventory and it underscores the widespread expectation of a highly promotional fourth quarter,” she said.

Shoppers should look for retailers to experiment with pricing strategies, as well, Weinswig predicted, including more discount codes and bundled offers.

How to get the best price on holiday gifts

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