Tesla’s New Cybertruck Fails to Live Up to High Expectations

By Abhirup Roy, Hyunjoo Jin, and Chavi Mehta

SAN FRANCISCO, Dec 1 (Reuters) – Tesla’s (TSLA.O) highly anticipated Cybertruck, released two years behind schedule, has both disappointed and intrigued enthusiasts with its futuristic design and SUV-like features. Promising a driving range that did not meet CEO Elon Musk’s initial claims, the Cybertruck enters a competitive market competing with popular pickup trucks like Ford’s F150 Lightning, Rivian Automotive’s R1T, and General Motors’ Hummer EV.

Initial reviews from early adopters like Reddit co-founder Alexis Ohanian have been mixed. Ohanian compared the Cybertruck’s drive to Tesla’s Model X and plans to showcase his new “cool dad” image by picking up his kids from school in the vehicle.

However, the Cybertruck’s starting price of $60,990 is well over 50% more expensive than Musk’s 2019 estimate, causing concern for potential buyers. As a result, some who had placed reservations early, like Texas-based financial services executive Christian Cook, have expressed serious disappointment and betrayal.

Estimates for the vehicle’s success in the market are mixed, with some analysts suggesting that the high price point may lead to many reservation cancellations.

But while the price and range may be a concern, the Cybertruck’s unique, bullet-proof stainless steel design and distinct features inspired by James Bond movies are expected to position Tesla favorably in terms of brand image and recognition.

However, brand and marketing experts expressed concerns over Musk’s unpredictable behavior and recent controversies, indicating that this could negatively impact Tesla’s appeal to potential buyers.

Analysts predict that the Cybertruck will not significantly boost Tesla’s financials next year, and the company faces challenges in ramping up production to meet the demand. This leaves Tesla vulnerable, especially with the rise of new electric vehicle competition.