Surging Trend: Baby Boomers Embrace String Bikinis 245% More than Gen Z’s Slower Adoption

String bikinis, once popularly associated with younger women, are now being embraced by middle-aged women, thanks to the influence of celebrities like Sharon Stone, Demi Moore, and Liz Hurley. Recent data from ClearPay, a Stockholm-based company, reveals that Baby Boomers are purchasing string bikinis at a higher rate than any other generation. In the past …

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