Anheuser-Busch refutes allegations of terminating Bud Light marketing VP

Anheuser-Busch has denied reports that Alissa Heinerscheid, the VP of marketing responsible for Bud Light’s unsuccessful campaign with Dylan Mulvaney, has been fired and is “gone for good.” While Heinerscheid and Anheuser-Busch’s Group VP of mainstream portfolio, Daniel Blake, were criticized for their involvement in the campaign, they were initially said to be on a …

Read more