Snoop Dogg Latest Business Is Bringing New Looks To Fittingly Furry Companions

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Snoop Dogg doesn’t want to disappoint the dogs with his latest business venture.

The rapper’s “Snoop Doggie Doggs” line, which became available this week, features several items for both dogs and cats, such as “throw a Dogg a bone” hoodies, a “Doggie Doobie” pet toy and a pet baseball hat with Snoop Dogg-like braids.

The line also includes a number of leashes, bandanas, “Dogg” bowls and a toy boom box that plays “bow wow wow, yippie yo, yippie yay” from the rapper’s song “Who Am I (What’s My Name)?”

Snoop — who worked with Amazon, clothing manufacturer Little Earth Productions and SMAC Entertainment on the line — wrote in a press release that he’s only fresh if his dogs are, too.

“These dogs and their apparel are a reflection of Tha Dogg himself, so they gotta look the role of a Top Dog, ya dig?!?!” the rapper wrote.

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