Sales down at supermarkets as shoppers revert to old habits  


Sales down at supermarkets as shoppers abandon the lockdown big shop and old habits return

Supermarket sales continue to fall compared with a year ago as the end of lockdown restrictions sees shopping habits return to normal, according to a data analytics firm.

Kantar said sales dipped 1.9 per cent during the 12 weeks to September 5 compared with a year ago, but they are 8.7 per cent higher than pre-Covid levels.

Fraser McKevitt, head of retail and consumer insight, said more people are going out shopping again, adding: ‘That suggests a hint of change, and could see shoppers shun the ‘big shop’ in favour of more frequent top-up buying.’

Smaller shops: Kantar said supermarket sales dipped 1.9 per cent during the 12 weeks to September 5 compared with a year ago, but they are 8.7 per cent higher than pre-Covid levels

Home cooking is starting to wane, with an 11pc rise in ready meal sales and he expects spending in cafes and coffee shops to rise.

Online grocery shopping also continues to fall, down from 13 per cent of the market four weeks ago to 12.2 per cent this month.

The average basket size was also down for online – nearly £17 compared with the peak at the start of the pandemic of £78.28.

Inflation is also biting, with prices up 1.3 per cent in the past four weeks compared with a year ago. 

Prices are rising fastest for savoury snacks, cat food and cakes and pastries while falling in fresh bacon, vegetables and cooking sauces.

Only Waitrose and Tesco saw sales rise, up 2.2 per cent and 0.2 per cent respectively.



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