Primark FINALLY launches online shopping for childrenswear

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Primark FINALLY launches online shopping: Budget retailer will trial click and collect service for childrenswear in 25 stores in the north of England (but you can’t get home delivery)

  • Primark is launching a Click & Collect trial for its kidswear and accessories 
  • The budget friendly retailer will be launching 2,000 products online this year
  • Spanning everything from clothes and accessories, to nursery products & toys 

Primark famously doesn’t offer online shopping, despite demand from customers but now fans of the budget retailer will be able to order some clothing from the brand’s website. 

The fast fashion giant is making its budget-friendly kidswear available to buy online, much to the delight of parents.

Trialing a click-and-collect service in 25 stores in the north of England, Primark will be launching 2,000 products across children’s clothes and accessories on its website later this year. 

It comes after the brand relaunched its website in April to allow customers to browse thousands of items and check availability before heading to stores. 

The Irish multinational has always resisted calls to offer online shopping, claiming the cost of the service and processing a high number of returns would mean raising prices. 

Primark has announced that it is launching a Click & Collect trial across 25 of its stores in Northern England, for its kidswear and accessories 

The budget friendly retailer will be launching 2,000 products online this year, spanning everything from clothes and accessories, to nursery products & toys

The budget friendly retailer will be launching 2,000 products online this year, spanning everything from clothes and accessories, to nursery products & toys

The Click & Collect range will feature the latest childrenswear collections, new exclusive styles, expanded ranges from Primark’s license partners, and larger items such as nursery products and multipacks of kids’ clothes. 

In addition, it offers the opportunity to have seasonal product such as rainwear and beach and holiday wear, available throughout the year.

Paul Marchant, Primark Chief Executive said: ‘The Click & Collect trial is a milestone for our business and builds on the investments we’ve made over the last two years in new technology and people to make this possible. 

‘This trial will give customers so much more of what they love and a new way to shop with us. It brings together more choice and greater convenience and complements the great instore experience that is at the heart of our business. We think it will also give us an opportunity to reach new customers by highlighting the fantastic collection that we have for kids of all ages. 

The Click & Collect range will focus on latest trends, brand new exclusive styles, expanded ranges from Primark’s license partners, larger items such as nursery products and multipacks of kids’ clothes

The Click & Collect range will focus on latest trends, brand new exclusive styles, expanded ranges from Primark’s license partners, larger items such as nursery products and multipacks of kids’ clothes

Primark's children's collections are playful and practical

The store is currently stocking a range of wedding guest outfits and holiday essentials

Primark’s children’s collection are playful yet practical, currently offering a range of wedding guest outfits to swimsuits and holiday essentials

‘We’ve chosen to trial the new service in a region where we have a wide range of stores of different sizes and formats and we can’t wait to see the customer response.’

More details, including the stores taking part, will be confirmed in the coming months.

In April this year, Primark launched a new-look website allowing customers to  browse thousands of items and check availability before heading to stores.

Primark has chosen to trial its new service in a region where it has a wide range of stores of different sizes and formats

Primark has chosen to trial its new service in a region where it has a wide range of stores of different sizes and formats 

Primark's new service will enhance the customer experience

It comes following on from the launch of its new UK website in April

Primark’s new service will enhance the customer experience following on from the launch of its new UK website in April

The value fashion retailer promised online shoppers its biggest ever range to browse from home, with products including clothes, homeware and beauty items.

The store previously showcased a very limited range of stock online and there was no way of checking store availability. 

Its updated website features a resource allowing customers to check whether a certain garment is available in their size at their nearest store, to ‘better connect the journey between searching online and then shopping in store’.

The website initially launched in the UK and will be rolled out to Primark’s 13 other markets in the coming months.

In a statement, the retailer said the move marks a shift in the role of digital within the business as it recognises the critical role online can play to support sales in-store.

Primark said the site’s product pages will house more information and better imagery, while shoppers will also have access to improved search functionality and product filtering, such as by size and colour.

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