Peak social media: The advertising powerhouse

Mark Zuckerberg utilized advertising to transform Facebook into the pioneering global social media behemoth, amassing a staggering 3 billion users worldwide. However, inquiries have now arisen regarding the business model that has fueled its success over the past 15 years, and the implications of Zuckerberg’s newfound focus on constructing the Metaverse for the platform that initiated it all. In this episode, Elaine Moore engages in conversation with Roger McNamee, a seasoned investor in Silicon Valley and former advisor to Zuckerberg; Tim Hwang, an esteemed writer and researcher known for his work on the Subprime Attention Crisis; and Steven Levy, the editor at large for Wired and author of the compelling book, “Facebook: The Inside Story.” Despite our request, Meta declined to participate in an interview for this episode but did guide us to their Q1 2023 earnings.

This episode of the show is presented by Elaine Moore, with production duties carried out by Edwin Lane and Josh Gabert-Doyon, and Manuela Saragosa serving as the executive producer. The remarkable sound design is the result of the talents of Breen Turner and Samantha Giovinco, while the original music is crafted by the exceptional Metaphor Music. The head of audio at the FT is none other than Cheryl Brumley, and we would like to extend our special thanks to Hannah Murphy for her contributions.

Please note that excerpts used in this episode are sourced from Meta and the US Senate.

We are eager to hear from our loyal listeners about your thoughts on the show and what you would like to hear more of. To collect your valuable feedback, we have designed a survey that can be found at ft.com/techtonicsurvey. Your participation, which will only take approximately 10 minutes, will also enter you into a prize draw for a chance to win a pair of the highly coveted Bose QuietComfort earbuds.

For those looking for a written version of this episode, a transcript can be accessed on FT.com.

To ensure inclusivity for all individuals, we invite you to check out our accessibility guide.

Reference

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Denial of responsibility! Vigour Times is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
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