Elon Musk, the owner of Twitter, unveiled the platform’s rebranding to “X” on Monday, citing the need to reflect the addition of new features. In response to a user’s mention of Twitter among other well-known companies that changed their names, Musk clarified, “This is not just a simple renaming; it signifies a fundamental transformation” (source).
According to Musk, the original name, Twitter, accurately represented the platform when it primarily involved brief 140-character messages, reminiscent of birds tweeting. However, as Twitter now allows users to post extensive video content, encompassing various forms of communication and even financial transactions, the name no longer aligns with the platform’s expanded capabilities (source).
Musk revealed that Twitter has plans to incorporate comprehensive communications and facilitate financial activities within the platform in the near future. Consequently, the name “Twitter” becomes irrelevant within this context, leading Musk to bid farewell to the iconic bird logo that has symbolized the platform for years (source).
The billionaire entrepreneur, known for owning SpaceX and Tesla, initially announced the rebranding on Sunday, promising to introduce an “X” into Twitter’s logo while removing all references to birds (source).
Although the new logo has already been implemented on the desktop version and is visible across official Twitter accounts, the bird logo remains intact on the platform’s mobile version for now (source).
Musk has made numerous controversial changes to Twitter since his acquisition of the social media giant for $44 billion last year. Recent updates include limiting the number of direct messages and posts that unverified and non-paying users can send and view (source).
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