California’s insurance commissioner has issued a notice of noncompliance against Mercury Insurance, alleging the company violated consumer protection laws by selling its highest-priced policy to “good drivers” instead of the lowest-priced policy for which they qualified.
The action follows a department investigation that found numerous areas where Mercury’s business practices harmed policyholders across its private passenger auto, commercial auto, homeowners and commercial multi-policy lines of insurance, department officials said.
The investigation was based on a review of policies issued, renewed, cancelled, non-renewed, or declined during a randomly selected period running from April 1, 2014 to June 30, 2014. That included 293 in-force policies and 496 terminated and declined policies.
“Failing to sell good drivers the lowest priced policy for which they qualify is illegal, and my department will act on behalf of consumers and pursue the maximum penalties against Mercury for acting in bad faith,” Insurance Commissioner Ricardo Lara said in a statement issued Monday.
Representives with Mercury could not be be reached for comment Monday.
Lara said Mercury’s actions violate Proposition 103, a 1988 voter-approved initiative that mandates a 20% “good driver discount” for consumers who maintain a safe driving record.
Consumer Watchdog founder Harvey Rosenfield said the notice came as no surprise.
“Mercury is well-aware this is illegal because it has tried to change the law for two decades,” Rosenfield said in a statement. “Today’s enforcement action by the insurance commissioner is the first step in finally holding this recidivist company accountable for its deliberate law-breaking.”
The Los Angeles-based consumer group is urging Commissioner Lara to revoke Mercury’s license to do business in California.
Mercury maintains two insurance companies in California: Mercury Insurance Co., which targets “good drivers” with lower rates, and California Automobile Insurance Co., which charges higher rates for nearly identical coverage.
The department’s investigation found a number of ways that Mercury illegally sold and steered drivers to its company with the higher-priced plan:
- Directing agents to provide quotes for its higher-priced plan using artificially low mileage, giving the appearance of lower rates in order to entice consumers
- Directing agents to refuse to sell a lower-priced policy if a good driver had been cancelled for non-payment of a premium or had an accident for which theey were not at fault, neither of which is allowed under law
- Only offering a monthly payment option in the higher-priced plan
- Dissuading good drivers from switching to the lower-priced plan with misleading language for the nearly identical options
- Falsely representing that both plans charge policy fees, when in fact only the higher priced plan charge the fees
- Subjecting good drivers without prior coverage to different terms and conditions than other drivers
The department also alleges Mercury overcharged businesses and homeowners in other lines of insurance through a variety of illegal practices that resulted in discriminatory rates.
As an example, the company increased premiums for commercial drivers who had been in an accident where they were not at fault.
The allegations – 34 in all – are detailed in the department’s notice of noncompliance.
Mercury paid a $27.6 million fine in August 2019 for similar violations. It was the largest fine against a property and casualty insurer in the department’s history. The California Supreme Court upheld that action, finding Mercury charged consumers unapproved and unfairly discriminatory rates, Lara said.
No fine amount has been set for Mercury’s latest violations, department officials said.