We’re lovin’ it! McDonald’s extends its rewards scheme nationwide TODAY so fans can get free food by collecting points each time they order – after Burger King launched its own version
- Launch was successfully piloted in the North West of England earlier this year
- From July 20, customers can sign up to MyMcDonald’s Rewards via the app
- They can use points earned to get free menu items or convert them into cash
- Customers will earn 100 points for every £1 they spend- with every penny 1 point
McDonald’s UK is launching its first ever nationwide rewards scheme and giving customers the chance to get free food by collecting points every time they order.
The launch was successfully piloted in the North West of England earlier this year and from July 20, will be extended to diners across Britain, who can sign up to MyMcDonald’s Rewards via the McDonald’s app.
Customers will be able to use the points to get free menu items or convert them into cash to donate to charities such as Children in Need, FareShare and Ronald McDonald House.
They will earn 100 points for every £1 they spend, with every penny equating to 1 point.
Earlier this week, Burger King announced its first loyalty scheme; from Tuesday 26 July, the nationwide Your Burger King scheme will see customers receive 10 points for every £1 they spend.
Customers can use the points they earn to get free menu items, pictured, or donate the points to charities such as Children in Need
Points can be redeemed and earned from the 20 July with 1,500 points entitling customers to choose between menu items including small Fries, Hash Browns or a Side Salad.
With 2,500 points, diners can snap up a Double Cheeseburger or Vegetable Deluxe and 4,000 points gets tasty menu favourites such as 6 Chicken McNuggets or a Big Mac.
McDonalds has published a list of all of the potential treats that can be claimed with the points.
The launch was successfully piloted in the North West of England earlier this year and is now going to be rolled out nationwide. Pictured is how to earn points and redeem rewards
Additionally, customers can donate the cash equivalent of their points to BBC Children in Need, FareShare and Ronald McDonald House Charities.
This helps McDonald’s to fund and support youth work and reduce food poverty and waste in the UK.
For the donations, 1,500 points is equivalent to £1.50, 2,500 points becomes £2.50 and 4,000 points is £4.00.
Those customers who have opted in to MyMcDonald’s Rewards and order and pay through the McDonald’s app will automatically gain points on their order.
When ordered via the app, this includes McDelivery. Alternatively, customers can get a one-time code, available in the ‘code’ section of the app.
People ordering on Kiosk, Drive-Thru or at the front counter will all be able to earn points and rewards
This allows those ordering on Drive-Thru, Kiosk or Counter to earn points on their order.
Points can be grabbed by all customers on all their orders through downloading and signing up to the McDonald’s app via Google Play or the Apple App Store.
Michelle Graham-Clare, Senior Vice President and Chief Marketing Officer, McDonald’s UK and Ireland said: ‘We’re incredibly excited to launch the MyMcDonald’s Rewards scheme in the UK.
‘As well as rewarding our customers with our iconic menu items, we’re delighted to give customers the option of donating points to our brilliant charity partners, which we know will make an incredible difference to the lives of many thousands of young people and families across the country.
‘We were delighted with the response from customers during our recent trial and I am so pleased we’re able to launch nationwide today.’
Meanwhile, for Burger King customers, they will need to collect a minimum of 150 points by ordering with the Burger King app or in store to earn a reward, starting with regular fries, a cheeseburger, a hamburger or a regular drink.
Those who spend £80 to earn 800 points will be able to tuck into a Bacon Double XL Meal, a Double Whopper Meal or a Steakhouse Angus Meal.