- YouTube has a massive following for Lego building videos, which attract millions of views.
- These videos range from intricate constructions to fast-paced timelapses of simple builds.
- According to one popular YouTuber, it’s viewers’ sense of childhood nostalgia that keeps them coming back for more.
On March 16, a California-based YouTuber known as SacredBricks posted his favorite video yet, a captivating Lego WAR.
This 15-minute upload showcased the anonymous creator building two Lego armies and orchestrating an animated battle using stop-motion techniques. It included play-by-play commentary in a voiceover.
Sacred, who wishes to remain anonymous, capitalized on the nostalgia of his audience and garnered over 6.3 million views with this video.
<embed>https://www.youtube.com/watch?v=2E5fAuDqTtM[/embed
Sacred, donning a yellow Lego mask, has been making Lego-themed videos for four years, but it was in January 2022 when he seriously committed to it. Since then, his channel has gained over 962,000 subscribers and amassed over 292 million views.
<embed>https://www.youtube.com/watch?v=4yMezfZWFoc[/embed]
According to Sacred, there are various ways to make a Lego video successful, such as incorporating pop culture references or presenting unique builds. However, the main appeal lies in triggering viewers’ childhood memories and nostalgia.
Viewers resonate with these types of videos, with many sharing their personal experiences growing up playing with Legos. Sacred received acclaim for his attention to detail and the immersive experience he created.
Sacred is not the only content creator tapping into the Lego trend. Other popular YouTubers like TDBRICKS and Brick_Science have also gained massive followings thanks to their Lego animations and inventive builds.
<embed>https://www.youtube.com/watch?v=gfVY00X5Yaw[/embed]
Mainstream creators, including the most subscribed YouTuber MrBeast, have also jumped on the Lego bandwagon with their own Lego-related experiments and projects.
Sacred believes that the appeal of Lego videos will continue to grow, and he anticipates a bright future for Lego content on YouTube.
For more stories like this, check out coverage from Insider’s Digital Culture team here.
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