Jerry Seinfeld’s Kith campaign sparks memes, jokes


Move over Kramer, Jerry’s the model now.

Jerry Seinfeld made it his mission to prove that at age 68, he’s still got some ’90s swagger by modeling streetwear like it’s, well, nothing.

No, Seinfeld was not posing for Calvin Klein but instead the chic urban brand Kith — though noticeably absent from his shoot was a puffy shirt and a pair of cowboy boots.

Instead, the comedian sported a Mets hat with a varsity jacket and slimming blue jeans — a pair unfit for Kramer — among floral button downs, a sweatsuit, and a vivid fleece jacket that seems more fit for millennials and Gen Z.

And people on the internet — of all generations — are roaring with both shock and pride to see that Seinfeld is still master of his domain all these years later.

“To the people who say that Jerry Seinfeld is too old for the Kith vibes, my dude is 68 and looks better than you,” tweeted @iamSAMazing.

“Jerome Seinfeld out here killing these Kith ads,” wrote @ruckfules22.

Jerry Seinfeld doing fashion modeling is all the rage online.
KITH / Mark Seliger
Jerry Seinfeld modeled contemporary streetwear for Kith and the internet went wild.
Jerry Seinfeld modeled contemporary streetwear for Kith and the internet went wild.
KITH / Mark Seliger

It didn’t take long for fans to involve Jason Alexander’s George Costanza in the discussion either. A commenter on the popular meme account @Seinfeld2000 compared Jerry’s varsity aesthetic to that of Georgie in the park.

“Who wore it best?” tweeted @BenevolentSpung.

That wasn’t the only call to get Costanza — once an iconic hand model until a tragic accident ended his career — involved in Kith.

The page shopped the brand’s logo over his notorious Gore-Tex winter jacket that was seen in the episode “The Dinner Party.”

Just like younger folks have done with his legendary sitcom “Seinfeld,” many too are now embracing the comedian’s stylish breakthrough — some with jokes of their own.

More “Seinfeld” diehards — similar to the show’s nuisance comedian Kenny Bania — couldn’t pass up a chance to ride Seinfeld’s coattails with wisecracks of their own.

“Seinfeld looking like he got a hard opinion on Drake,” posted @hausofdecline.

Crafty fans like @NycAnarchy also superimposed Seinfeld’s puffy shirt from the titular episode in as well.

Some felt that Seinfeld certainly pulled off a look from the ’90s.

“they dressed up jerry seinfeld as a beastie boy?” wrote @lionel_trolling.

There are who those who believe Seinfeld’s ensemble looks like it belongs in Estelle and Frank Costanza’s living room.

“Jerry Seinfeld wearing someone’s nonna’s couch,” tweeted @JosieJosie35.

Laughs aside, the sentiment remains: everyday folk are envious of Jerry’s charisma.

“Why am I jealous of Jerry Seinfeld’s drip???” wrote @KreamsY.



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