The trends that prove we are no longer in lockdown: It’s out with the comfy tracksuits and in with the office outfits as shopping data suggests return to normal life after Covid pandemic
- John Lewis’s annual report How We Shop, Live and Look shows that comfy is out
- Sales of shapeware and wired bras booming as women get back to working life
- Tracksuits, desks and jigsaws have lost popularity in the aftermath of pandemic
- Boyfriend jeans and Ugg boots are back in style as sales of both surged this year
Covid restrictions brought about a new way of life as we began working from our kitchen tables and finding ways to entertain ourselves without leaving home.
But that trend seems to be going into reverse, with analysis of the nation’s shopping habits showing our brief love affair with comfy velour tracksuits has waned just as we renew our taste for office suits.
The changes have been identified in John Lewis’s annual report How We Shop, Live And Look, which is based on sales in its department stores and searches on its website.
It shows that demand for non-wired bras has slumped this year as women get back into working life, with sales of shapewear and wired bras booming.
The store referred to the post-lockdown trend for customers to go into the office at least three days a week, saying: ‘Tuesdays, Wednesdays and Thursdays we were back in the office and we dressed the part.’
Sales of Ugg boots have surged by 700 per cent in the last year. But on the whole John Lewis’s annual report How We Shop, Live And Look has shown that comfy clothes are losing popularity as people increasingly return to the workplace (stock image)
Demand for non-wired bras has slumped this year as women get back into working life, with sales of shapewear and wired bras booming (stock image)
Despite the fact that many people still work from home several days a week, all the evidence points to a return to normal working life.
John Lewis no longer offers wall-mounted desks, which many people installed in hastily created home offices during the pandemic.
By contrast, sales of laptop bags are up by 20 per cent and personal organisers – such as Filofaxes – have enjoyed a revival as Britons try to juggle their busy work commitments and social lives.
As the nation emerged blinking from the pandemic, so sales of smart menswear have risen by 60 per cent and ironing boards by 19 per cent.
Jigsaws have fallen out of favour as the end of lockdown meant families no longer had to stay in all day (stock image)
Personal organisers – such as Filofaxes – have enjoyed a revival as Britons try to juggle their busy work commitments and social lives (stock image)
Jigsaws have fallen out of favour as the end of lockdown meant families no longer had to stay in all day, and soup makers have been put on the back burner, with sales down 12 per cent as workers returned to buying meals on the go.
The return of weddings and other celebrations have led to a boom in women’s ‘occasion’ hats and an 88 per cent rise in sales of champagne flutes and wine glasses.
Chunky changing robes are flying off the shelves as more of us take up wild swimming, and with people finally able to book a holiday, sales of travel adaptors rose by 300 per cent.
In fashion, there was an 85 per cent increase in sales of women’s slouchy ‘boyfriend jeans’ and a huge surge of 700 per cent for Ugg boots.