In a blind taste test conducted in the NCR region and certified by OctaResearch, Paraiso Lakas emerged as the preferred choice of 60% of beer drinkers when served with ice, surpassing the leading strong beer brand. Similarly, Paraiso Bighani was favored by 60% of NCR beer drinkers in comparison to the top two brands in the 5% alcohol content category, whether served with or without ice. These findings are based on Euromonitor International’s ALCOHOLIC DRINKS IN THE PHILIPPINES June 2022 report.
When Filipinos crave a beer, influential consulting firm OCTAResearch has revealed that more NCR beer enthusiasts are embracing the unique tastes of Paraiso Beer.
Crafted to ignite a sense of adventure in today’s beer connoisseurs, Paraiso Beer offers true satisfaction with every sip, boasting the exquisite flavors derived from high-quality malt, hops, yeast, and select ingredients.
This innovative brew presents two distinctive flavors that cater to the increasingly discerning preferences of the market. First, Bighani (5.00% ABV) delights with its well-balanced malt profile, mild bitterness, and a refreshing burst of orange flavor. On the other hand, Lakas (6.9% ABV) satisfies fans of full-bodied lagers with its robust hop flavors, spices, and smooth mouthfeel.
According to OCTAResearch, Paraiso Beer has emerged as the preferred choice of 60% of Filipinos in the National Capital Region (NCR) based on a consumer test that pitted the newcomer against well-established local brands. The survey, certified by OctaResearch, was conducted in NCR separately for the Paraiso Lakas and Paraiso Bighani variants. The results indicated that Paraiso Lakas outperformed the leading strong beer brand when served with ice, while Paraiso Bighani surpassed the two leading brands in the 5% alcohol volume category, whether consumed with or without ice. These leading beer brands are identified in Euromonitor International’s ALCOHOLIC DRINKS IN THE PHILIPPINES June 2022 report.
“As verified by Euromonitor Data 2022,” affirmed OCTAResearch fellow Dr. Guido David.
“Whether it’s for a night-long bonding session with friends to kick off the weekend or to beat the tropical heat by the beach with a refreshing beverage, we encourage beer lovers to give our newest Paraiso Beer a try,” stated Hubert Tan, Senior Vice President of Commercial.
Paraiso Beer Bighani and Lakas are available in 330mL returnable glass bottles, priced at P42 SRP for the former and P110 SRP for the latter. These delightful beers are also offered in 330mL cans at a price of P50 SRP.
For individuals aged 18 and above. Please drink responsibly.
ASC A0035P052923P
ADVT.
Denial of responsibility! VigourTimes is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
