Ineos Automotive recently commenced production of its Grenadier four-wheel drive vehicles for the North American market. The production facility is located in Hambach, France, and the first US-spec Grenadier, a Belstaff Fieldmaster edition in Scottish White, rolled off the assembly line on Thursday.
Specializing in rugged and utilitarian SUVs, Ineos Automotive has already received 7,000 orders for the US market. Deliveries to the US are set to begin in November, followed by Canada in January. With its establishment in North America, Ineos Automotive expects this region to become its largest market.
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The Ineos Grenadier features a durable box-section ladder frame chassis with heavy-duty solid beam axles and runs on a 3.0-liter turbocharged inline six-cylinder engine. Its design emphasizes practicality and versatility, incorporating features like a 70:30 split rear door and integrated roof bars. The interior combines the latest technology with comfort and a functional layout.
In order to support Grenadier production, Ineos Automotive acquired the Hambach facility from Mercedes-Benz in January 2021, investing over $53.4 million (50 million euros). The production line boasts advanced features, including a new semi-automated paintshop, a fully-automated bodyshop, and an enhanced quality center.
Lynn Calder, CEO of Ineos Automotive, expressed excitement about reaching this production milestone and emphasized the strategic importance of the Hambach plant. Calder said, “The start of production for North American vehicles is a significant moment for Ineos Automotive, and for the Hambach plant in particular. Over the past six months, we have been increasing the production rate to ensure efficient delivery while maintaining our world-class quality standards.”
Ineos Automotive’s North American team, headquartered in Raleigh, North Carolina, is preparing to announce its first appointed dealers. Greg Clark, Executive Vice President of the Americas for Ineos Automotive, expressed excitement about the upcoming announcement and the journey of bringing the Grenadier to customers. This expansion will greatly enhance the automaker’s global presence, which already encompasses over 20 markets.
In addition to the Grenadier, Ineos plans to introduce three new models by the end of the decade, including two all-electric vehicles. Although a hydrogen-powered version of the Grenadier was initially planned, its launch has been delayed due to insufficient infrastructure.
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