Developing an SEO plan is not a challenge. It is one of the easiest ways to manage and monitor your SEO practices. An effective SEO plan also helps you in knowing the desired SEO activities in advance for achieving the goals successfully.
No matter what time you have decided to initiate the plan, make sure it must be executed and not linger on at all.
Before I jump over the lesson, let’s begin with the basics. I will discuss here the SEO plan from all angles. You are advised to keep reading and write the notes to get a better understanding of the topic.
What Is An SEO Plan?
In the area of search engine optimization, SEO plan overviews all of your SEO activities. These include the proper solution to every problem that a business website suffers from.
Although SEO is an ongoing process, you still need to plan all the activities and strategies to improve visibility in the said time. Also, effective planning helps the marketer to create momentum for the next step.
While you are creating an effective SEO plan, you need to begin with certain aspects. These are really important because your main goal is to increase the traffic and ranking on the search engine. Hence, include the activities that are directly linked to marketing your business on the search engine.
6 Major Things That Makes A Successful Campaign In SEO Plan
So, when you are aware of the exact purpose of having an SEO plan, here are some important points you need to consider. Make sure you follow the post and put everything in the plan to achieve effectiveness.
- Know the objectives of your campaign
Before you start planning SEO activities, you have to be clear about your main campaign goals. It is really important before starting the project because this will help you stick to the purpose.
Now you are at the initial point, make sure your objectives are precise and straightforward. Also, your objectives should be measurable so that you may know the progress easily. In this way, every metric to measure these objectives should be clear at once. You must know how to use them and its effects on the overall plan.
Having clear objectives about SEO lets the marketer know every element to be included in the campaign. It not only improves the practice but makes the campaign powerful too.
- Perform SEO Audit
SEO auditing is the process of evaluating a website based on its effectiveness in search results. The purpose of the SEO audit is to check the health status of the website to verify its operation and then provide solutions to further optimize the website. This is a key step in determining the activities necessary to achieve the goal.
Learning how to conduct an SEO audit is really important. Every agency owner, consultant or SEO expert must have the skill as it allows you to understand all the information about the website, its performance and what needs to be fixed or opportunities available.
This is the first step in formulating an SEO strategy. There are many tools to facilitate this process, such as Screaming Frog, SEOptimer, DeepCrawl, our own SEO review tool, and etc.
- Go through the results
After the SEO audit, it’s time to analyze the results and develop the prerequisites for making recommendations. This will start the roadmap and allow you to achieve your SEO goals.
You will define the items and tasks that need to be completed and determine the priorities during the campaign.
- Suggest the actions based on findings
After preliminary analysis, SEO’s job is to provide tips and solutions to maintain website optimization and ranking. Here, you decide what changes you want to see and then decide how to make the changes.
Since SEO is an ongoing process, this is a stage that requires frequent updates and checks.
If you work with SEO partners, they will provide you with the right SEO services to help you achieve your plan. Be sure to take the circumstances of the business into account when making plans. Factors such as the size of the website, the competitiveness of the market, or whether it needs to be redesigned or maintained should be considered.
- Keyword research
The next part will focus on keyword research, because this part will fully develop the plan.
By listing your target keywords, you can now plan how they fit into optimized service pages, pillar pages (these are the landing pages you want to rank for in the SERP), and offline SEO work (link building, etc.).
Different SEO experts or organizations have different research methods. Keyword research can come from customers, surveys, clients, or keyword research tools. For target keywords, it’s important to know how to balance long-tail keywords and short-tail keywords. Short-tail keywords are more likely to have higher search volume than long-tail keywords.
However, determine which SEO expert job on @TKDigitals is most beneficial to the project.
Keywords are popular terms used by target audiences, which means targeting the right keywords will allow you to speak their language.
- Execution of the plan
After preparing the SEO plan and completing the target keywords, content, website development, on-page and off-page top SEO services, it is time to implement it.
It is important that all parties involved understand the plan. As for you, it should be clear who will implement these changes, when they will be made, and for how long.
If you are working with a third-party vendor, make sure both parties are clear on the schedule and deliverables.
An SEO plan is essentially a roadmap to achieve goals. Remember, the digital environment is constantly evolving and changing, so your SEO plan must be flexible to adapt to unforeseen changes in the future. You will need your SEO expert to keep up with the latest trends to properly update your SEO strategy. There are several steps in the planning process. If you think you need more help with strategy and implementation, working with an SEO agency is a good option. Remember, a well thought out SEO plan will set you up for future success. It is advisable to do it early on to ensure that you can achieve what you intend to do.