DAZN, the popular streaming service, has its sights set on securing the live rights to broadcast Premier League matches currently owned by Amazon Prime. The upcoming auction for live rights presents a great opportunity for DAZN to expand their sports portfolio and bring Premier League action to their platform.
The Premier League is offering an exciting fifth package of games, which includes complete midweek rounds and Sunday matches featuring clubs participating in the Europa League. Currently, Amazon pays around £90 million for 60 live matches over three seasons during the Christmas period. However, starting from the 2025-26 season, all Sunday games will be televised, leading to increased interest from broadcasters.
Industry insiders revealed that Amazon was given their initial set of live rights at a discounted rate by the Premier League six years ago, as a way to attract them to the market. This generosity continued when the 2019-22 domestic TV deal was extended due to the Covid-19 pandemic. As a result, Amazon could continue to broadcast the same number of games at a lower cost.
In the forthcoming rights auction, the Premier League is seeking a significant increase from the current £5 billion three-year domestic deal, as the number of matches available will rise from 200 to approximately 270. Broadcasters anticipate that the cheapest package among the five on offer will go for around £300 million per year. This has raised speculation about whether Amazon will be willing to invest such a substantial amount outside of their core business.
DAZN believes that the expanded Amazon package is a more attainable option compared to the primetime Saturday and Sunday packages, which are likely to be retained by Sky Sports and TNT Sport. Founded in 2016 by Ukrainian-born British businessman Len Blavatnik, DAZN has experienced significant growth and is now ready to make a serious bid for the Premier League’s UK rights.
DAZN already broadcasts the Premier League in Spain and features a growing portfolio of sports, including women’s Champions League, boxing, baseball, and basketball. Their interest in securing the Premier League’s UK rights for the first time highlights their commitment to providing a diverse range of high-quality sports content.
Excitingly, Mail Sport’s new podcast, “It’s All Kicking Off!”, offers a fresh take on Premier League football and is available on MailOnline, Mail+, YouTube, Apple Music, and Spotify. Make sure to tune in for the latest insights and discussions.
In summary, DAZN is set to compete with Amazon Prime in the upcoming auction for Premier League live rights. While Amazon currently broadcasts matches over the Christmas period, DAZN sees an opportunity to target these games and expand their sports offerings. The Premier League’s expanded package and increased number of matches available have attracted significant interest from broadcasters. DAZN, with its growing presence in sports broadcasting, is ready to make a strong bid for the live rights. Don’t forget to check out the engaging “It’s All Kicking Off!” podcast from Mail Sport for a unique perspective on Premier League football.
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