Kicking goals in the marketing department: Brave business pays out on the West Coast Eagles with a hilarious billboard ad in Perth
- West Coast has won just one game all season and sits bottom of the AFL ladder
- The club has suffered from Covid protocols and injuries to key players
- A taxation company has latched onto their woes with a new billboard in Perth
- In a classic example of marketing brilliance, the company burns the Eagles
Just when you thought it couldn’t get any worse for the battling West Coast Eagles in the AFL, the club has been lined up by a Perth taxation company that took a hilarious shot at them on a billboard.
The Eagles’ woes in 2022 have been well documented. Covid protocols and injuries have ravaged their playing roster and the club has managed just one win from 12 games to sit bottom of the AFL ladder.
To compound the pain, a new billboard popped up in the Perth CBD this week promoting New Zealand-based tax company Hnry – at the Eagles’ expense.
The giant billboard sledging the Eagles is in a prominent location in the Perth CBD
The billboard reads: ‘Makes tax so easy even West Coast could beat it. Sign up free today’. Oof.
An image of the billboard has been shared by news satire site The Bell Tower Times, which has over 250,000 followers.
The page doubled down on the insult, posting: ‘Cruel barbs like this will only drive [fictional West Coast supporter] Thomas closer to Flagmantle’.
Needless to say, West Coast supporters were not amused.
‘Seems like a good way to alienate a good portion of your customer base,’ one posted.
‘Woooow … That’s a low blow even for the VFL fans,’ posted another.
Fremantle fans were quick to have a laugh at West Coast’s expense, however.
‘Feeble burns like this just make it sweeter when we turn it around within 3 seasons to charge into the next premiership window and pass Freo while they’re on the downslope of yet another failed attempt to win a flag,’ grumbled one supporter.
West Coast players trudging off the field after another AFL loss has been a common theme in the 2022 season
Some fans did see the funny side of the billboard and urged Eagles supporters to lighten up.
‘Think Eagles supporters need to get a grip and learn to laugh at themselves. The way they are carrying on and getting upset over things is embarrassing,’ one said.
Fortunately for Eagles followers, the club has a bye this week so they won’t have to suffer another loss on top of this insult.