The Rise of Statement Sunglasses in the Fashion Industry
Move over basic black frames, statement sunglasses are taking the fashion world by storm. Recently, celebrities have been ditching their ordinary shades in favor of unique and eccentric eyewear. One-piece frames, unconventional sizes, and a wide range of colors are all the rage.
Insider spoke to stylists who believe that Beyoncé, who recently concluded her Renaissance World Tour, played a significant role in making statement sunglasses fashionable. “She’s constantly pushing boundaries and breaking the rules, and I’m here for it,” exclaimed one stylist.
Beyoncé’s Impact on Statement Eyewear
As Beyoncé graced the stage during her tour, fashion took center stage. Her performances were filled with dazzling costumes, including sequined green capes, metallic bodysuits that sparkled under the bright lights, and custom couture ensembles. Complementing these outfits were statement eyewear pieces, such as bedazzled cat-eye sunglasses from Tiffany & Co., sleek black Balenciaga shades, and oversized eye shields that accompanied her Mugler bee suit.
Elisabeth Kassab, founder of STYLISTCHECK, explained, “Beyoncé has always been an icon, no matter the genre. In the world of fashion, she revitalized the trend of statement sunglasses. Gone are the days of thin, minimal black frames. People are now seeking eyewear with character and charm.”
The influence of Beyoncé’s style choices extends beyond her performances. According to Dazed magazine, her support of Spanish brand Loewe throughout her tour helped catapult it to global prominence. Likewise, the unique sunglasses she wears are inspiring consumers, celebrities, and even Spring/Summer runway designers.
Expanding Consumer Choices
Stylist Rachel Varney, from StyledbyRachel, shared that her clients are embracing distinctive eyewear styles. “Oversized frames are a big hit. They demand attention and are practical on sunny days.”
Not only are fans taking cues from Beyoncé, but they are also getting creative by adding rhinestone trims or bedazzling their own sunglasses.
The Spring/Summer 2024 fashion week showcased bold and colorful frames and lenses on the runway. Designers such as Coach, Tory Burch, and Ulla Johnson all incorporated statement sunglasses into their collections. Expect to see colored tinted sunglasses, oversized square frames, rectangular frames, and sporty one-piece sunglasses trending.
It’s no surprise that statement eyewear is making a comeback. Fashion is like a swinging pendulum, and simple sunnies were bound to fade away eventually. However, Beyoncé should be recognized for her influence in bringing back uniqueness and individuality in fashion.
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