- Researchers found people ignored Alexa safety concerns because of the voice
Alexa users trust the voice assistant because they see it as a secretary rather than a machine, a study has found.
Researchers from Oxford and Stanford University found they ignored concerns over privacy and surveillance because they saw the Amazon device as a companion.
When discussing it in a positive light, users would refer to Alexa as ‘she’ and ‘her’ – but when speaking about the device in the context of the technology giant they would use ‘it’ instead.
Professor Ekaterina Hertog of Oxford said: ‘This unstable use of pronouns potentially reflects users’ attempt to separate Alexa from Amazon deeming Alexa ‘trustworthy enough’ while continuing to distrust its parent company.’
Concerns have been raised over the amount of data collected by the Amazon smart speakers to build detailed user profiles
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Denial of responsibility! Vigour Times is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
