The Kansas City Chiefs vs. the New York Jets game on NBC attracted a staggering 27 million viewers, making it the most-watched Sunday show since Super Bowl LVII on Fox in February.
According to preliminary data from NBC, Peacock, NBC Sports Digital, and NFL Digital platforms, this marks a 22% increase from last year’s Week 4 game when the Chiefs faced off against Tom Brady and the Buccaneers, which drew in 22.2 million viewers. The game last night also registered a national TV household rating of 12.9/35, reflecting a 15% rise compared to last year’s Week 4 matchup.
The viewership reached its peak with an estimated 29.4 million viewers between 9:30-9:45 p.m. ET as the Jets closed the gap to within eight points of the Chiefs during the second quarter. However, Kansas City ultimately secured the victory with a final score of 23-20.
The Sunday Night Football game promo, titled “Taylor Made for Sunday Night,” which featured Taylor Swift and her friend Blake Lively, garnered approximately 8 million views. This comes after Swift’s appearance last week during the Chiefs blowout against Chicago on Fox’s “America’s Game of the Week” matchup, which attracted an audience of 24.32 million viewers and performed exceptionally well among female demographics aged 12-17 and 18-49.
The trend of increased viewership continued with this week’s game as fans of the “Don’t Blame Me” singer tuned in to catch her cameo. Viewership among teen girls aged 12-17 saw a remarkable 53% spike compared to the season-to-date average of the first three weeks of Sunday Night Football. Additionally, the audience among women aged 18-24 increased by 24%, while women aged 35 and older witnessed a 34% boost.
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