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Messages from the archive of Rutherford Hall, critical communications strategist
WhatsApp to Dom: Hi Dom, we’ve organized a fantastic schedule for you at the upcoming Labour conference in Liverpool. I’ve already shared the details with your executive assistant.
From: [email protected]
It might be too late to gain any recognition for supporting the Labour party, but it’s not too late for them to realize that you haven’t done so. Business leaders are flocking to Liverpool like it’s the last lifeboat off the Titanic. The city will be filled with CEOs, resembling Davos but with more puffer jackets. “Liverpool Davos” is not a phrase anyone expected to use.
Okay, I admit that in the past I advised against jumping on board too early, but that was three prime ministers ago. It was wise to hedge your bets back then. Now it’s time to align yourself.
Anyway, Liverpool is buzzing with business people and lobbyists, eager to secure some time with Rachel Reeves and struggling to avoid using the phrase “take advantage of our Brexit freedoms.” But you need to be amidst the crowd. Fortunately, we’ve built strong connections with the Labour party, investing when their stocks were low. We’ve hired someone who worked closely with Keir Starmer, so we can arrange valuable face-to-face meetings for you. And don’t miss out on dining at Lunya. The membrillo-glazed pork ribs are exceptional.
Best, Rutherford
Find me on Strava, KoM Sydenham Hill, PR London to Brighton 3h 17m.
From: [email protected]
I apologize, Dom, but I disagree with your approach. I know you’re concerned about their agenda regarding workers’ rights, but we need to tread carefully. And please, refrain from criticizing Angela Rayner. It doesn’t help, and it’s best left to Keir’s inner circle.
There are two options. You can fully join the relentless Tory assault on Labour’s plans while they are in opposition, hoping to scare them into a partial retreat. However, this is the one thing Labour is giving to the unions — ending zero-hours contracts, immediate rights to sick pay, holiday pay, and protection against unfair dismissal. These measures are popular. Even the right to disconnect and not be contacted outside of working hours will resonate with some people, even if it’s not entirely practical.
I understand your concerns, and we’re working on a strategy to mitigate the impact of these proposals. But if you believe Labour might win, aligning yourself against them on this issue will make them less likely to listen to you when you’re in power. There’s also the risk of being targeted as the face of worker exploitation, which goes against my advice as your communications advisor.
Our strategy would be to publicly support the principle of fairness at work, acknowledging that it poses more challenges for smaller competitors. Present yourself as a modern, ethical employer willing to engage with these goals, but express concerns about specific details that need to be addressed.
For example, you’re concerned about the impact on hiring, protecting the flexibility that makes the UK an attractive location for businesses, and avoiding a return to a 9-5 work environment. From a position of trust, ask probing questions and focus on the specifics. Maybe propose implementing the rules gradually over several years or incorporating exemptions to ensure business viability. Perhaps suggest the formation of a commission with a strong business voice, like yours, to work through the details. The message is that you support this agenda but want to approach it carefully, considering job creation and economic growth. However, save these discussions for after the conference. For now, be enthusiastic and talk about your desire to see Britain working again.
By the way, have you given any further thought to offering to fund a researcher for the shadow business secretary’s office? It would give us an opportunity to build connections with the team. Let me set up a breakfast meeting at least.
Best, Rutherford
Find me on Strava…
WhatsApp to Dom: His name is Johnny Reynolds. He’s a great guy.
WhatsApp to Dom: Try to familiarize yourself with him if I manage to set up a meeting. He’s important.
WhatsApp to Johnny Reynolds: Hi Johnny. I’m eager to arrange a meeting between you and Dom. He admires your work and wants to offer his assistance. He has some ideas on how to advance the fairness at work agenda without burdening businesses.
WhatsApp to Dom: Good news. We’ve secured the meeting. See how it goes, and then decide whether to extend the offer for a researcher.
WhatsApp to Dom: No, I don’t recommend mentioning funding on a flexible hours contract.
Messages recovered by Robert Shrimsley
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