Hamleys, the renowned toy retailer, is not just focusing on children’s Christmas wishlists this year. For the first time, they have also curated a selection of toys for “kidults,” adults who enjoy collecting and playing with toys. This new trend was sparked by lifestyle changes during the pandemic, with adults seeking comfort and nostalgia through games, building sets, and collectible toys related to their favorite shows and childhood interests. In fact, this new toy-buying habit now accounts for about a third of the UK’s £3.6 billion annual toy sales.
Among the toy recommendations for kidults is a £150 cult radio-controlled car kit from the 80s. The most expensive item on the list is the Japanese brand Tamiya’s “Lunch Box” van, first released in 1987. Additionally, there are £45 collectible figures from the anime title Cult of San Reja and a £40 soft dart “blaster.”
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