Transgender influencer Dylan Mulvaney has recently addressed the backlash she faced after partnering with Bud Light in a video campaign. The controversial video not only triggered harassment towards Mulvaney but also led to a boycott of Bud Light. Consequently, Bud Light lost its position as the top-selling beer in America to Modelo. Mulvaney, who is 26 years old, expressed her disappointment in Bud Light for not standing up for her during the hateful backlash. She described the experience as terrifying, leading her to fear leaving her own home.
Mulvaney shared her thoughts in a TikTok video, stating, “To hire a trans person and then abandon them publicly is even worse than not hiring one at all.” The controversy erupted in April when Mulvaney promoted Bud Light on her Instagram, featuring a personalized beer can with her face as part of the March Madness campaign. Conservative figures promptly responded by posting videos of themselves destroying Bud Light stock, accusing the company of embracing “woke” culture. Even musician Kid Rock gained attention for a viral video in which he shot cases of Bud Light with an assault rifle.
In response to the backlash, Bud Light CEO Brendan Whitworth released a lukewarm statement, emphasizing that the company never intended to take part in divisive conversations. However, Mulvaney believes Bud Light’s response fell short, and she criticized the brand for not reaching out to her since the controversy began. Mulvaney expressed her disappointment and sense of isolation, stating, “What I experienced after that video was more than I could have ever imagined. I have been frightened to leave my house, ridiculed in public, followed, and I have experienced a level of loneliness that no one should have to endure.”
Mulvaney, who has over 10 million TikTok followers, believes that Bud Light’s lack of response to the hate sends a message to customers that they can freely express transphobia and hatred. She explained, “Ignoring the situation and acting like everything is fine is not an option right now.” Anheuser-Busch, the owner of Bud Light, did not directly address whether they reached out to Mulvaney. Instead, they released a statement emphasizing their commitment to LGBTQ+ communities and the safety of their employees and partners.
Mulvaney clarified that she isn’t seeking pity by sharing her experience of harassment but rather wants to shed light on the challenges faced by the transgender community. She emphasized that the hate doesn’t end with her and that it has severe consequences for the entire LGBTQ+ community. Mulvaney called on her followers to support the transgender community beyond Pride Month. She emphasized that supporting trans individuals should not be seen as a political issue and highlighted the importance of genuine care and support from companies, extending beyond token donations during Pride Month.
Dylan Mulvaney gained popularity on TikTok with her “Days of Girlhood” series, documenting her gender transition and accumulating millions of views. She urged her followers to stand with the transgender community and continue supporting them beyond just one month of celebration. Mulvaney’s earlier video in April addressed the controversy surrounding her partnership with Bud Light, where she discussed the need for compassion and understanding, emphasizing that dehumanization has never solved anything throughout history.
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