Nowadays, people can design their own logos using various online graphic designing software instead of paying a large sum of money to a professional graphic designer. These websites can help you make the logo for your business or YouTube channel. Vista Create is one such example of a YouTube logo maker free of cost tool. But being able to design logos on your own does not have much benefit. You need to make it stand out.
It is because the logo is the thing that speaks on your behalf and your business, blog, or YouTube channel’s behalf. In this article, we have summarized the five tips that would help you make an outstanding logo and attract people to your venture. These are:
- Keep your audience in mind
- Do some research
- Originality is necessary
- Simple is the best
- Experiment with various colors and fonts
#1 – Keep Your Audience in Mind
Before anything, a logo would market your brand for you, so like marketing, it also requires a knowledge of your audience. You should decide on a certain audience that you would be targeting with your product. Having a specific audience in mind and knowing their preferences would help you in designing a logo that would attract that particular audience.
#2 – Do Some Research
It is one of the most essential parts of logo design. Once you have decided on the product you would be putting out in the market, make sure to research and see what kinds of logos your competitors have. If you are putting out something new in the market and do not have competitors yet, you should find similar brands as yours to see how they have designed their logos. This would help you not only in finding inspiration, but you would also get an idea of what you should avoid while designing a logo.
Research is necessary because you get to learn from the mistakes of others instead of making them yourselves. You can see a brand’s history and know what kind of logo has not worked for them and what logo has led them to the heights of popularity. In this way, you would know the do’s and don’ts when designing your logo.
#3 – Originality is Necessary
When you go out to research on the internet, you encounter thousands of logos, but it is important to just use them as an inspiration and not copy them. Ensuring the originality of your logo is essential.
Copying logos would not help you stand out in the market because it would put you in the same category as the brands that do not put in the necessary effort and time while making an original logo. Another con of this is that you might get accused of plagiarism.
In order to ensure that your logo is original, you need to design a logo that would be representative of you and your product and that will speak for you.
#4 – Simple is the Best
You might want to include everything you or your product stands for in your brand icon, but it would make it too hard for people to comprehend it. Instead of making your emblem unique, it would just confuse people. You need to know that a brand logo is a symbol that should be memorable. The best icon and the ones that have the most impact are the ones that are to-the-point and pretty straightforward in communicating your brand image. These logos make the brand more memorable as well.
Some of the logos that did well were just simple names, letters, or simple designs. Examples are McDonald’s, Coca-Cola, Apple, Tesla, etc.
#5 – Experiment with Various Colors and Fonts
Colors and fonts are crucial aspects of your logo. That’s why you need to choose colors that go well together and complement each other. You also need to make sure that the colors are striking enough to attract the audience. Similarly, the font of your brand symbol needs to be very well thought-out. A fancy font does not necessarily mean that it makes for a good logo. Another thing that you should consider is that the colors and the font of your logo align with your brand.
